Three Practical Examples of Augmented Reality Applications for Marketing
This post originally appeared on MarketingTechnologyBrief.com. According to Dan Sung, writing in a short piece on Pocket-lint.com titled, “The History of Augmented Reality“, augmented reality (AR)...
View ArticleAutomatic Sentiment Analysis in Social Media Monitoring
Sentiment Analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source...
View ArticleStrategic Networking: eBook Edition Available on Amazon.com
After many months and a couple of false starts due to personal and professional schedules not aligning quite like we wanted, my friend and co-author Paul David Henry and I have published our second...
View ArticleEmerging Topics in Marketing: Omni-Channel, Wearables, and Big Data
Recently, I gathered with a group of digital marketing professionals to discuss emerging topics in marketing at New York University’s School of Continuing and Professional Studies. It was my first time...
View ArticleThe Content Management System Grows Up
The Content Management System (CMS), a web application originally developed to make it easy for non-techies (like traditional marketers) to manage a website by adding and editing content, had a huge...
View ArticleUnderstanding the Customer Experience Journey
Previously, I wrote about 5 ways to make the customer experience remarkable. In this article, we’ll explore how understanding the customer experience journey can help you make insightful discoveries...
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